Can we pin this link for reference, please?

Discussion in 'Support & Feedback' started by Billy_Buttons, Jul 7, 2019.

  1. Billy_Buttons

    Billy_Buttons A Local Ski Pass: Gold

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  2. Chaeron

    Chaeron One of Us Ski Pass: Gold

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    Here’s two aligned thoughts...

    1) -Just like we have the Snowcams linked to the resorts, there are certain central VISUAL data feeds in weather (ENSO, Spencer’s creek depth, regional radar) which many interested parties here all commonly refer to communally which could potentially be incorporated in visual form.

    Our current front snow weather page and sub-pages already is an exceptional data feed https://www.ski.com.au/weather/index.html

    Of course we’re not fundamentally a weather site and there’s little point in replicating BOM or other weather sites, and also potential issues with proprietary IP, but it may be possible to find a middle path in mirroring some additional core open source public domain data in GRAPHIC form, just like we currently do with the windy.com and Jane Bunn’s data and BOM/ YR.no data.

    2) There is a separate associated issue - the current site structure also situates the forum sections for a resort separate to the cams for that resort and the weather for the resort.

    A consequence for a newish, but regular forumite (or a person unfamiliar with the overall structure of the site) is for example, that we restrict ourselves to the forum pages for our home resort, and don’t step outside the forum to the relevant cams and the weather for the resort, even though it’s easy enough to use the menu to navigate there.

    The opposite is also true - visitors to the resort cams and the weather sections may not go to the forums.

    More cross-traffic to the cams and the weather pages for a particular resort would occur if these were available as links in the sticky ‘header’ section for the resort, or if there was a ‘reminder’ in the header section that this data was available.

    Similarly, while the forum may not be ‘visible’ to visitors to the resort cam or resort weather pages, I reckon one could possibly capture more potential new (and younger) members if there were direct ‘forum’ links (or a info header indicating that a resort forum exists) within the resort cam and weather pages.

    I appreciate that one doesn’t want to clutter a screen, and that navigation via menu, rather than via page content is vastly preferable, but these kinds of things sometimes add to the ‘stickability’ or click though conversion of a site - an e-commerce insight on the transition from visitation to ‘purchase’

    No need for a response from anyone on this, and given what we currently have works there may equally be no need to change anything....
     
  3. Richard

    Richard Maintenance Dept Administrator

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    No one clicks anything on a snow cam page. Ever. I've tried everything over the years. Back in the day, snow cam pages have cross linked to to one or more of everything else that was resort related (eg. a Thredbo cam would link to thredbo accom, thredbo forum, thredbo report, thredbo weather, thredbo classifieds etc). No one ever clicked any of them. Like so close to zero as to be zero. We tried for years and years to get people to click an accom offer from the cams with every variation of display possible - but they never did.

    Because 'intent'

    Intent is omnipotent. The 'intent' when one visits a snow cam page, is to see the damn snow fields with your own eyes. This is the task and the task has very strong intent. It can only be distracted by the opportunity to view another image of said snow field. Thus the only on-page navigation item that works on a cam page is the snowcam tour buttons. The tour buttons have a whopping 37% CTR.

    The other part of the puzzle is that that cams are always the end of the said tasks information food chain. One might visit homepage, then a snow report, then a few cams and then you are done and out. Sometimes you start with the end and just hit the cams and out. Average time on a snow cam page is less than 10 seconds. Ones intent was to view the snow and now the task is complete.

    Forum discovery does work on the snow report pages because people settle on a snow report page and then take the time to read it. So serendipitous discovery works on a certain type of content page.

    But all that said, the forums are a independent destination in and of themselves - always have been - the bulk of traffic pathway is direct to the forum - or homepage then straight to the forum. The forums could just as well be on a completely separate domain with no navigation leading back to Ski and the split traffic would be 99% of the combined traffic. Once you are here your intent is to read the forums and communicate. Occasionally someone moves to the cams via the masthead navigation but it's very small traffic. They are just as likely to leave the forums and go to the Thredbo or Perisher site to view the cams (maybe via Google)

    The fundamental advantage of having a forum integrated on the domain is for SEO and for better stats to boast to potential advertising customers (which no longer matters to me). Average session time on this site is over 5 minutes (which is pretty good) Without the forums it would be less than 2 minutes. The average forum session time independently is pushing 10 minutes.

    All that said. The navigation architecture of ski.com.au is legacy desktop orientated cemented 15 years ago and needs to change to become mobile first. The new behaviors are mobile and touch orientated. It's a cross-hair behavior. The fundamental principals are are; Horizontal swipe is like 'changing content channels' & Vertical scroll is content discovery within a 'channel'

    As to the OP

    @Billy_Buttons
    This thread will need a title change, but either way, it's @Claude Cat call as to whether he's prepared to pin a thread for just one link. Where do we stop ? Should we pin every potential useful external weather link? Prob best to have one pinned thread with one post and that post has 30 'useful' links in it.
     
    currawong, Ted Harper, MarzNC and 3 others like this.
  4. Chaeron

    Chaeron One of Us Ski Pass: Gold

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    Thx @Richard for the considered response - I particularly appreciate that your insights are driven by the metrics! The intent and visitor behaviour sequencing insights are particularly apt especially as they carry over into the new mobile universe.

    @Claude Cat will keep us on topic - now this thread probably needs an edit, including deleting my posts...

    Maybe a sticky weather thread with fixed links would need to be an announcement type locked mod only thread not open for comment....
     
  5. POW_hungry

    POW_hungry Part of the Furniture Moderator Ski Pass: Gold

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  6. Sandy

    Sandy Dark Sith Lord of the Pool Room Moderator Ski Pass: Gold

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  7. currawong

    currawong Old but not so Crusty Ski Pass: Gold

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    please don't delete the discussion, it's been really interesting. a different title maybe, and add the link elsewhere.
     
  8. Sandy

    Sandy Dark Sith Lord of the Pool Room Moderator Ski Pass: Gold

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