Decathlon Snow Sale - $10 skis

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nezumi

One of Us
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May 28, 2009
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$10? Going to be a shit fight when they open the doors...

I'm contemplating being in the mix - will likely have to camp out the night before (do you think they'll let me use one of the display tents they have out the front of the store?)

As a snowboarder who has never skied, I figure that it's worth having a crack at them (although I'm still dirty that the price on this jacket went from $19, where it had been for months, to $89 the week I was finally able to get into the store to look at it.)
 
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Hermannator

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Fail.
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coldsnapcharles

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May 5, 2021
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Australia may be basking in an Indian summer, but retailers and resorts are gearing up for a bumper snow season as international travel bans force most skiers and snowboarders to holiday at home.

Bookings for accommodation and lift passes are filling up fast and retailers such as sporting goods warehouse Decathlon, Super Retail Group’s Macpac, Kathmandu, Anaconda and Aldi are preparing to launch ski season promotions.

Decathlon is first out of the gate, kicking off its winter season sale this Saturday with giveaways such as $10 pairs of Atomic skis for the first 60 customers at its five warehouses and a new pop-up store in Melbourne and half-price jackets, pants and snowboots.

“Last year was a blank, this one will be incredible,” Decathlon Australia chief executive Olivier Robinet told The Australian Financial Review.

“The ski season last year was frustrated – no one went skiing anywhere, in Australia, New Zealand, Japan or Europe,” said French-born Mr Robinet, who learnt to ski as a child and – before the pandemic travel bans – would spend every Christmas skiing in the French and Italian alps with his family.

“People have been inside so long and they want to go outside,” he said.

When Decathlon, the world’s biggest sporting goods retailer, first came to Australian it had a small ski range covering just eight metres of shelf space, because it didn’t realise how popular snow sports are in Australia.

“We sold everything in 10 days,” Mr Robinet said.

The vertically integrated retailer now has at least ten times more ski and snow stock, mostly private label brands such as Wed’ze and Quechua, as well as global brands such as Atomic, Columbia and Salomon, and can order more stock if it sells through.

“This weekend will be huge but we do this for the whole year, it’s not a one-day jumble sale,” Mr Robinet said. “Even in summer we keep a ski range.”

Aldi, which was forced to cancel its annual snow promotion last year due to travel restrictions, kicks off its snow gear “special buys” sale on May 22, selling private label brands such as Crane and Inoc. Skiers can pick up a head-to-toe outfit and hit the mountains for under $139.99.

Aldi believes customer demand will be so strong it has put in place one-off safety measures including staggered entry into stores, bollards and additional staff and security.

“We are excited to be bringing back the Snow Gear Special Buys this year, after a hiatus in 2020,” said Adrian Christie, director of customer interactions.

“As domestic travel remains the primary option for winter holidays, we anticipate that 2021 will be another successful year for this range,” he said. The momentum we have seen over the last 15 years is reflective of the high quality and low price point the snow gear presents.”

The snow season officially opens in mid June and, weather permitting, continues until early October. While retailers and resorts are as prepared as they can be, it all comes down to the weather.

According to Snowatch.com.au, three to eight centimetres of snow is forecast in the next five days at Perisher, Thredbo and Charlotte Pass in NSW, and six to 12 centimetres at Falls Creek, Mount Hotham and Mount Buller in Victoria, with more to come over the next two weeks.

“We should see snow reaching down to around 1100-1200 metres at times, with around 5 centimetres possible in some areas,” said Snowatch forecaster Pete Taylor. “This is great news as it will cool the ground and give a nice light layer for the snowmakers to work with next week.”

If the snow fails to arrive, New Zealand resorts and tour providers are offering specials deals to lure Australian skiers into taking advantage of the trans-Tasman travel bubble.
 

Ozgirl

Part of the Furniture
Jul 5, 2007
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So the 6th highest search term for people landing on our website over the last 6 days has been 'atomic vantage 75c' - means people are basically scouring our website for info on the ski that they will then go and buy for $10 :rolleyes: :rolleyes:
Geez thats costing you money in staffing :rolleyes: :rolleyes:
 

Chaeron

Ski-Hike-Blade-Bike-Kayak
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Jun 24, 2014
8,412
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Dandenong Ranges
So the 6th highest search term for people landing on our website over the last 6 days has been 'atomic vantage 75c' - means people are basically scouring our website for info on the ski that they will then go and buy for $10 :rolleyes: :rolleyes:
Decathlon driving traffic and generating demand some of which will be satisfied by the more established specialist retailers. :)

Paradoxically such discounting drives the associated brands downmarket.

Talking of which, Arcteryx’s French Finnish parent has been bought out by a Chinese enterprise- they make take the brand more into the higher volume leisure space....
 
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CarveMan

Tremendous Slouch
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May 12, 2000
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Decathlon driving traffic and generating demand some of which will be satisfied by the more established specialist retailers. :)

Paradoxically such discounting drives the associated brands downmarket.

Talking of which, Arcteryx’s French parent has been bought out by a Chinese enterprise- they make take the brand more into the higher volume leisure space....
Same parent as Atomic. And it was Finnish ;)
 
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Chaeron

Ski-Hike-Blade-Bike-Kayak
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Jun 24, 2014
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Dandenong Ranges
Same parent as Atomic. And it was Finnish ;)
Started in USA, then purchased by Salomon (Adidas) 2002, sold to Amer (Finnish) in 2005, with Amer bought by Anta (Chinese) in 2019.

Definitely not French!

Anta is now the world’s 3’rd largest sportswear company by revenue (2019).

Brands: “as of March 2020, Anta Sports has 25 brands in China. These brands mainly include: Anta, Anta Kids, Fila, Descente, Kolon Sport, Kingkow, Athletics, Amer Sport (Arc’teryx, Wilson, Suunto, Salomon).”

Anta has boycotted the NBA from October 2019 after key NBA figures protested against Hong Kong repression....
 
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Medicine_Shoes

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Dec 9, 2018
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Haha, just saw on Facebook marketplace some guy tring to sell these skis for $650. He mentioned in another group that he got them in the $10 sale.
 

DPS Driver

A Local
Jul 18, 2014
5,915
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563
I do admit to trolling someone that I saw trying to sell them on an FB group. He wasn’t happy.
Why would you troll him. If he put the effort in to getting in early and he's selling them for a reasonable price, it shouldn't matter what he paid for them. If the market value is X, good luck to him. If someone picks up a new pair of skis for less than what they could buy them for in a shop then they've got a good deal. Everyone's happy. Except maybe those who didn't put the effort in to getting in early and scoring the $10 skis.

Troll Decathalon for selling a pair of skis for $10.
 

Skigelist

First Runs
May 19, 2022
3
2
3
Thought forumites would be interested in this as Decathlon will be taking on some of the other retailers again this year for a slice of the ski and snowboard market.

https://www.snowsbest.com.au/decathlon-atomic-skis/

Disclosure: I've done some work for Decathlon
Just thought you'd like to know that Decathlon is having their annual snow sale again this year (2022) and most clothing, skis, toboggans, goggles, snow boots, snow shoes, gloves, under-garments, jackets, beanies, pants are half price. All Decathlon products come with guarantees. https://www.decathlon.com.au
 
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