She thought it was time to move away from SLC. Jackson Hole makes sense with Volkl backing.
DPS makes great skis. I love them. Actually own a pair even though I don't get to ski powder that often. But DPS is not nearly as well known outside the Rockies compared to Volkl. If you ask a ski shop in the American northeast about DPS, often the reaction is a blank look. I know that from conversations after DPS Phantom was generally available.
That's not unusual for us. We don't have the depth of pocket of the big guys. We can help build a skiers profile but once they build some following and increase their profile, if the big guys like it, they swoop in and offer dollars.
No hard feeling our end. We can't match that and when you're young and want to ski for a living then they follow the dollars.