Couldn't agree more , and IMO if you want to make money you need higher tariffs and be in the higher end of the market .Whilst it appears most members here prefer budget accomadation, we are a tiny fraction of the overall market, which has been trending for several years now to the higher end. I know a lot of families that utilise other Club Med locations and love it and they arent cheap. Sure its spendy but if you are American not Aussie its much cheaper and convenience is never cheap, especially after such large capital inputs. Once borders open, particularly to Chinese I can see that being a very popular spot. Be thankful for small mercies as being a skier/snowboarder who wanted to ride there I'd much prefer that its full of 1st time skiers and non skiers etc than a couple hundred pow hungry Scandos.
I have seen some western owned accommodation , and to be honest it's pretty basic . Add to that limited customer care skills , a very limited operating window . It's a wonder they have lasted so long . Lucky for them the properties are cheap .