Hi. Namaste. Raam Raam Pranaam. Salaam! On SBS Hindi Radio programme Mt. BB are advertising their resort in a way that pitches it squarely at North Indian origin New Australians . A kind of Bollywood meets snow ball throwing meets my big fat Indian wedding kind of advertisement. They are saying it is only 2.5 hours away from Melb. with No mention of skiing, learning to ski, ski hire or snowboarding mentioned. It is a place of snow not skiing according to the ad. It is more of a novelty come and see snow and toboggan a bit kind of commercial .Since Mt. Buller is also running similar ad.s in Hindi on SBS Hindi radio , it seems that another snow location has tried to cut into this market of disposable income earning Desi Log( Indian people) who may never have seen snow before or just want to have a weekend away somewhere cold and maybe have a Hindi film night or some kind of Indian pop culture based party night and have some photos of them standing in the snow looking cold , wet and out of place ;-P . Put simply into Hindustani: Mt. Baw Baw ek barf ki jagah hai aur khaas kar desi logon ke liye ishtahar ban gayi hai .