Nissan Ads and Frequency Capping - Announcement

Richard

Maintenance Dept
Administrator
Mar 14, 1995
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Clarence Town

Each Nissan expanding ad is capped at 20 views per visitor per month.

There are five separate campaigns (Homepage, Cams, Run of Site, Reports & Weather, Forums) each capped at 20. This is a max potential of 100 Nissan ads per month. All going well the campaigns finish Aug 31 this year (Instead of

It's still a lot, but for frequent visitors to the Forums and Cams it does mean they stop pretty quickly (each month).

IF you are someone who uses a cookie cruncher or deletes cookies upon browser close - then you will never stop seeing them.

Without an essay on the bussiness mechanics and sales politics of landing a major sponsor - let me just say that this is the best we can do to reduce the volume of these ads that regulars are exposed to. I need to move a good few million of these ads.

There will be no further expanding ads on this site at the end of this snow season. They are simply too problematic.
 
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