No “The Ski Mag” this year?

Annabuzzy

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Normally the Aussie title “The Ski Mag” is released by now, but no sign of it this year. No release this year? Delayed? Has anyone heard anything?
 
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Bogong

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Obviously magazines have to adapt their content to what advertisers and readers want, but in recent years local ski mags seem to have abandoned all news and most background features. They were the things I bought them for. These days ski magazines seem to be mostly about foreign travel with a bit on product reviews and a little on real estate. I'm not sure if this change is due to changes in readers tastes or publishers providing the articles that their advertisers want.

Whatever the reason for the change, I used to buy most ski magazines published in this country, now I don't buy any because they no longer have the sort of thing I want to read.
 

Bogong

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I don't want to knock the magazines because I suspect the survivors are only just profitable and they need every reader they can get. Even if their content is no longer to my tastes, having them continue to publish and be profitable is vastly preferable to them losing circulation and closing down.

But sadly, I don't see a very profitable future for ski magazines and newspapers. :(
 
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Billy_Buttons

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I don't want to knock the magazines because I suspect the survivors are only just profitable and they need every reader they can get. Even if their content is no longer to my tastes, having them continue to publish and be profitable is vastly preferable to them losing circulation and closing down.

But sadly, I don't see a very profitable future for ski magazines and newspapers. :(
Agree. What good is a library, if you can't put it on a shelf. Same as LP's! ;)
 

Annabuzzy

That's 'ma Lord Buzzy to you
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I don't want to knock the magazines because I suspect the survivors are only just profitable and they need every reader they can get. Even if their content is no longer to my tastes, having them continue to publish and be profitable is vastly preferable to them losing circulation and closing down.

But sadly, I don't see a very profitable future for ski magazines and newspapers. :(
This is pretty much my position.

I’d prefer a not very great ski mag, to none at all.

I suspect the future of ski mags (and I do think there is one) is as an e-mag as part of a broader ski/snow community. A bit like Blister maybe, but less narrow casted, integrated with on line forums together with bricks and mortar and on line retail.
 

DPS Driver

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Jim has shut up shop. The Ski Mag is no more.

It's hard industry and those who will survive had supplemented the magazine with a strong online presence. Jim never did that and the times they have a changed.

It's a shame, Jims a great guy and he worked hard to keep it running but if nobody is buying magazines then....
 

Annabuzzy

That's 'ma Lord Buzzy to you
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Jim has shut up shop. The Ski Mag is no more.

It's hard industry and those who will survive had supplemented the magazine with a strong online presence. Jim never did that and the times they have a changed.

It's a shame Jims a great guy and he worked hard to keep it running but if nobody is buying magazines then....
That’s a real shame
 

Annabuzzy

That's 'ma Lord Buzzy to you
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piolet

Better make it three
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My partner lays up a nice glossy regional mag. No winter edition (no advertisers), possibly no Spring edition either. Tough times out there for magazines. Aust has been a global magazine stronghold as well.
lady across the street is in magazines was stood down last friday, we had a drink of mutual commiseration. she's not sure where the industry will go, she's in the fashion/style niche.
 

Chaeron

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lady across the street is in magazines was stood down last friday, we had a drink of mutual commiseration. she's not sure where the industry will go, she's in the fashion/style niche.
Retail struggles - advertising suffers, advertising suffers, content providers which channel advertising suffer....

And media consolidation continues within channels and across platforms - cf. the Channel 9 Fairfax tie-up, the pressure on 7, the new competition between rea.com and Domain... the rise of ebay and the demise of Trading Post, Google and Facebook eating news companies’ lunch..

and the ongoing globalisation of media with workforce rationalisation and the rise of social media and streaming services means innovation, economies of scale, digitisation, and specialisation aren’t done with this industry yet. FoxTel is in trouble...

ACC judgement on Google and Facebook paying for news - early days yet.... interesting to see how Ebay reversed it’s call on Oz and the GST - probably wouldn’t have if not for Amazon on the ascendancy...

Newsrooms are barely a husk of their former selves... and the best young talent who moved into the industry a decade back have mostly exited sideways.... but corporate PR has picked up some of that slack...
 

skifree

A disciple of the blessed avi giraffe
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It’s a changing world & C19 has accelerated some changes & brought some overdue changes into being.

I’m not saying they are good or bad changes, just that they were & are gunna happen.

Me, I really miss & will miss the demise of print media.
 

Ramshead

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I have a massive stack of old Aussie ski mags in my shed at home and often read them. My main problem with the mags these days is that they became super focused on park rats and teenage snow jargon. This I always found weird because they're the sort of people who live online anyway and wouldn't even know what a newsagency was. As for magazines generally, they're stuffed which is why I left that world in 2010 and went to digital. Then I got burnt out in digital and started freelancing for mags and now I'm unemployed the fk as hell. Lucky I have a book to work on (with advance to live on) and another book hopefully in the pipeline unrelated to current one. But yeah, ugly times in magland and I feel sorry for Jim, who is an icon of Aussie alpine publishing
 

Donza

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I'd really like the ski industry to put out a mag similar to the Bodyboarding industry does with Movement.
Its 200 plus pages
Hardcover..
And full of good articles and amazing pictures
The potential is there.
Its priced at $30 . So its virtually a coffee table type book.
I'd buy one
Cover+2+-+Kirahu+Thibaud.JPG
 

Ramshead

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I'd really like the ski industry to put out a mag similar to the Bodyboarding industry does with Movement.
Its 200 plus pages
Hardcover..
And full of good articles and amazing pictures
The potential is there.
Its priced at $30 . So its virtually a coffee table type book.
I'd buy one
Cover+2+-+Kirahu+Thibaud.JPG
My thoughts exactly. Quality. Keepability. Coffeetableworthiness. This is the model.
 
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Bogong

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BTW. If anyone in Victoria wants to lose a stash of old ski magazines or yearbooks published at any time between 1935 and 2000, I will relieve you of the task of putting them in the bin. If they're before 1980-ish, I'll even pay good money for them.

And your old magazines will be read and used for writing ski history, they won't just sit on a bookshelf gathering dust. Actually, if you give or sell me a set of a few years of a magazine like Fall Line, I'll throw in a 2,000 word ski history article on the subject of your choice.
 

Annabuzzy

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I agree the future is coffee table style books, or e-mags.

I would have thought an e-mag would be a better option, particularly in a smaller market like Oz, but don’t actually have any idea! I guess the “problem” of an e-mag over a physical magazine sold through a newsagent is awareness and distribution. If it’s not staring at you out of a magazine rack, how do you know it exists? Advertising on FB and Insta? Snow expo? Ski shops? In resort promos? Promotions here?
 

Donza

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I agree the future is coffee table style books, or e-mags.

I would have thought an e-mag would be a better option, particularly in a smaller market like Oz, but don’t actually have any idea! I guess the “problem” of an e-mag over a physical magazine sold through a newsagent is awareness and distribution. If it’s not staring at you out of a magazine rack, how do you know it exists? Advertising on FB and Insta? Snow expo? Ski shops? In resort promos? Promotions here?
E-mags don't work IMO
The things that make magazines desirable don't translate to e-mags
 

Annabuzzy

That's 'ma Lord Buzzy to you
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E-mags don't work IMO
The things that make magazines desirable don't translate to e-mags
Not for me. I subscribe to Ski (US) and bought The Ski Mag (AUS) and quite liked the format. Until your comment I felt it was the future for magazines (as distribution of hard copies through a newsagent seems to be going the way of the local video/DVD store).
 

Onlybackscratchers

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BTW. If anyone in Victoria wants to lose a stash of old ski magazines or yearbooks published at any time between 1935 and 2000, I will relieve you of the task of putting them in the bin. If they're before 1980-ish, I'll even pay good money for them.

And your old magazines will be read and used for writing ski history, they won't just sit on a bookshelf gathering dust. Actually, if you give or sell me a set of a few years of a magazine like Fall Line, I'll throw in a 2,000 word ski history article on the subject of your choice.

My 24 page 1978 resort guide. Probably my oldest publication. Was printed by the editiors of the Australian Ski Year Book from 1974 onwards. I like the "highlights of 77" and "prospects for 78" sections for each resort.

Can you see the skiers at the bottom of the buller chutes.
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