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No “The Ski Mag” this year?

Discussion in 'Snow Talk' started by Annabuzzy, May 6, 2020.

  1. Annabuzzy

    Annabuzzy Part of the Furniture Ski Pass: Gold

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    Normally the Aussie title “The Ski Mag” is released by now, but no sign of it this year. No release this year? Delayed? Has anyone heard anything?
     
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  2. Donzah

    Donzah Old n' Crusty Ski Pass: Gold

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    No season.
    No advertisers I guess.
     
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  3. Billy_Buttons

    Billy_Buttons Que Sera, Sera Ski Pass: Gold

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    This is why you must be a member of this forum. We know more and get first knowledge than a ski mag may give you. ;)
     
  4. Bogong

    Bogong Part of the Furniture Ski Pass: Gold

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    Obviously magazines have to adapt their content to what advertisers and readers want, but in recent years local ski mags seem to have abandoned all news and most background features. They were the things I bought them for. These days ski magazines seem to be mostly about foreign travel with a bit on product reviews and a little on real estate. I'm not sure if this change is due to changes in readers tastes or publishers providing the articles that their advertisers want.

    Whatever the reason for the change, I used to buy most ski magazines published in this country, now I don't buy any because they no longer have the sort of thing I want to read.
     
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  5. Jellybeans

    Jellybeans not woke enough Ski Pass: Gold

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    Basically glorified ski advertorials on glossy paper.
     
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  6. Donzah

    Donzah Old n' Crusty Ski Pass: Gold

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    Yeah unfortunately ski mags in Australia became a circle jerk of editors, mates and advertisement. All within a cocoon of clique.
     
  7. Bogong

    Bogong Part of the Furniture Ski Pass: Gold

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    I don't want to knock the magazines because I suspect the survivors are only just profitable and they need every reader they can get. Even if their content is no longer to my tastes, having them continue to publish and be profitable is vastly preferable to them losing circulation and closing down.

    But sadly, I don't see a very profitable future for ski magazines and newspapers. :(
     
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  8. Billy_Buttons

    Billy_Buttons Que Sera, Sera Ski Pass: Gold

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    Agree. What good is a library, if you can't put it on a shelf. Same as LP's! ;)
     
  9. climberman

    climberman CloudRide1000 Legend Ski Pass: Gold

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    My partner lays up a nice glossy regional mag. No winter edition (no advertisers), possibly no Spring edition either. Tough times out there for magazines. Aust has been a global magazine stronghold as well.
     
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  10. craighelo

    craighelo One of Us Ski Pass: Silver

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  11. Annabuzzy

    Annabuzzy Part of the Furniture Ski Pass: Gold

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    This is pretty much my position.

    I’d prefer a not very great ski mag, to none at all.

    I suspect the future of ski mags (and I do think there is one) is as an e-mag as part of a broader ski/snow community. A bit like Blister maybe, but less narrow casted, integrated with on line forums together with bricks and mortar and on line retail.
     
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  12. Legs Akimbo

    Legs Akimbo Grumblebum Ski Pass: Gold

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    Has anyone ever learnt anything useful from an Aussie ski mag?
     
  13. skiflat

    skiflat Old n' Crusty

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    Yes, that I need to ski more
     
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  14. climberman

    climberman CloudRide1000 Legend Ski Pass: Gold

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  15. DPS Driver

    DPS Driver One of Us

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    Jim has shut up shop. The Ski Mag is no more.

    It's hard industry and those who will survive had supplemented the magazine with a strong online presence. Jim never did that and the times they have a changed.

    It's a shame, Jims a great guy and he worked hard to keep it running but if nobody is buying magazines then....
     
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  16. Annabuzzy

    Annabuzzy Part of the Furniture Ski Pass: Gold

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    That’s a real shame
     
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  17. Annabuzzy

    Annabuzzy Part of the Furniture Ski Pass: Gold

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  18. Chaeron

    Chaeron A Local Ski Pass: Gold

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  19. piolet

    piolet Better make it three Ski Pass: Gold

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    lady across the street is in magazines was stood down last friday, we had a drink of mutual commiseration. she's not sure where the industry will go, she's in the fashion/style niche.
     
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  20. Chaeron

    Chaeron A Local Ski Pass: Gold

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    Retail struggles - advertising suffers, advertising suffers, content providers which channel advertising suffer....

    And media consolidation continues within channels and across platforms - cf. the Channel 9 Fairfax tie-up, the pressure on 7, the new competition between rea.com and Domain... the rise of ebay and the demise of Trading Post, Google and Facebook eating news companies’ lunch..

    and the ongoing globalisation of media with workforce rationalisation and the rise of social media and streaming services means innovation, economies of scale, digitisation, and specialisation aren’t done with this industry yet. FoxTel is in trouble...

    ACC judgement on Google and Facebook paying for news - early days yet.... interesting to see how Ebay reversed it’s call on Oz and the GST - probably wouldn’t have if not for Amazon on the ascendancy...

    Newsrooms are barely a husk of their former selves... and the best young talent who moved into the industry a decade back have mostly exited sideways.... but corporate PR has picked up some of that slack...
     
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  21. climberman

    climberman CloudRide1000 Legend Ski Pass: Gold

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    Dislike
     
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  22. Chaeron

    Chaeron A Local Ski Pass: Gold

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  23. skifree

    skifree A disciple of the blessed avi giraffe Moderator Ski Pass: Gold

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    It’s a changing world & C19 has accelerated some changes & brought some overdue changes into being.

    I’m not saying they are good or bad changes, just that they were & are gunna happen.

    Me, I really miss & will miss the demise of print media.
     
  24. Ramshead

    Ramshead One of Us

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    I have a massive stack of old Aussie ski mags in my shed at home and often read them. My main problem with the mags these days is that they became super focused on park rats and teenage snow jargon. This I always found weird because they're the sort of people who live online anyway and wouldn't even know what a newsagency was. As for magazines generally, they're stuffed which is why I left that world in 2010 and went to digital. Then I got burnt out in digital and started freelancing for mags and now I'm unemployed the fk as hell. Lucky I have a book to work on (with advance to live on) and another book hopefully in the pipeline unrelated to current one. But yeah, ugly times in magland and I feel sorry for Jim, who is an icon of Aussie alpine publishing
     
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  25. Donzah

    Donzah Old n' Crusty Ski Pass: Gold

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    I'd really like the ski industry to put out a mag similar to the Bodyboarding industry does with Movement.
    Its 200 plus pages
    Hardcover..
    And full of good articles and amazing pictures
    The potential is there.
    Its priced at $30 . So its virtually a coffee table type book.
    I'd buy one
    [​IMG]
     
  26. Ramshead

    Ramshead One of Us

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    My thoughts exactly. Quality. Keepability. Coffeetableworthiness. This is the model.
     
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  27. Bogong

    Bogong Part of the Furniture Ski Pass: Gold

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    BTW. If anyone in Victoria wants to lose a stash of old ski magazines or yearbooks published at any time between 1935 and 2000, I will relieve you of the task of putting them in the bin. If they're before 1980-ish, I'll even pay good money for them.

    And your old magazines will be read and used for writing ski history, they won't just sit on a bookshelf gathering dust. Actually, if you give or sell me a set of a few years of a magazine like Fall Line, I'll throw in a 2,000 word ski history article on the subject of your choice.
     
  28. Chaeron

    Chaeron A Local Ski Pass: Gold

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    High quality pics.

    This is a good benchmark- lovely:



     
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  29. Ramshead

    Ramshead One of Us

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    want
     
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  30. Annabuzzy

    Annabuzzy Part of the Furniture Ski Pass: Gold

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    I agree the future is coffee table style books, or e-mags.

    I would have thought an e-mag would be a better option, particularly in a smaller market like Oz, but don’t actually have any idea! I guess the “problem” of an e-mag over a physical magazine sold through a newsagent is awareness and distribution. If it’s not staring at you out of a magazine rack, how do you know it exists? Advertising on FB and Insta? Snow expo? Ski shops? In resort promos? Promotions here?
     
  31. piolet

    piolet Better make it three Ski Pass: Gold

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    Is the ski journal still a thing?
     
  32. Donzah

    Donzah Old n' Crusty Ski Pass: Gold

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    E-mags don't work IMO
    The things that make magazines desirable don't translate to e-mags
     
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  33. Annabuzzy

    Annabuzzy Part of the Furniture Ski Pass: Gold

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    Not for me. I subscribe to Ski (US) and bought The Ski Mag (AUS) and quite liked the format. Until your comment I felt it was the future for magazines (as distribution of hard copies through a newsagent seems to be going the way of the local video/DVD store).
     
  34. climberman

    climberman CloudRide1000 Legend Ski Pass: Gold

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    Best mags in Sports:
    Alpinist
    The Surfers Journal

    Honourable mention to Aussie mag FlyLife (I may have every single copy)
     
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  35. Onlybackscratchers

    Onlybackscratchers One of Us Ski Pass: Gold

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    My 24 page 1978 resort guide. Probably my oldest publication. Was printed by the editiors of the Australian Ski Year Book from 1974 onwards. I like the "highlights of 77" and "prospects for 78" sections for each resort.

    Can you see the skiers at the bottom of the buller chutes.
     
  36. Chaeron

    Chaeron A Local Ski Pass: Gold

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    You can get it as a cheap ebook for Amazon Kindle- nice read on an iPad, but the hard copy is AWESOME- something which could be emulated in Oz with a local BC twist.
     
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