News Pugski is now


Hard Yards
Jul 22, 2020
Reno, NV USA
Pugski Is Changing Its Name to SkiTalk

Reno, NV -- Nov. 12, 2020: will now be known as SkiTalk | Powered by, reflecting its growth in content and branding.

Pugski was established in November 2015 with the grassroots support received from its community and readers. After five years of continued growth, it has become a broader media business centered around the ski industry, and today we are announcing a change in branding that is reflective of this. “We could not have launched the site under any other name. This announcement isn’t about doing something else; it’s about taking what we have built and making it better. It’s about using our expertise to adapt and take a step—a leap. It's about taking the next step for the ski world, for us and for you, our supporters, partners, and readers,” says site co-owner Tricia Pugliese.

Phil Pugliese adds, “What’s next for the site is a clearer depiction of who we have become, who we are today. Our research shows, and numerous consultants in the industry agree, that after five years, we’ve taken the name as far as we can. The site has become about so much more that the name is limiting us from being perceived accurately for all that we are.

To address this, we are announcing an evolution rather than a revolution: we are broadening our identity to SkiTalk | Powered by ( As we are already using #SkiTalk and SkiTalk with Dan Egan on social media channels, this will be a smooth and easily understood transition."

SkiTalk gives the industry an expanded channel to reach the most avid and informed buyers in the marketplace. Statistics show that consumers are more and more likely to turn to online resources rather than to print to entertain and inform themselves about equipment, soft goods, destinations, and general sport-related matters. These trends demonstrate the most important aspect of what’s next for the industry, and SkiTalk is now even better equipped to help you adapt.

"We are excited about the evolution of our business and how it will position us ahead of the trends these times present," concludes Tricia.

About SkiTalk:
SkiTalk | Powered by is managed under the stewardship of Phil and Tricia Pugliese, two of the most respected and read reviewers and product testers in the snowsports industry. SkiTalk evolved from's original tag line, "SkiTalk at a higher level." was founded in 2015.


One of Us
Ski Pass
Sep 28, 2015
Sounds good Phil.
I know you’ve had your differences but I personally think Tony Crocker’s input to your forum is more valuable than his strong opinions are a detriment.
Good luck.
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