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News Rossi hardgoods moving out of France

Discussion in 'Snow Talk' started by DPS Driver, Sep 25, 2020.

  1. DPS Driver

    DPS Driver A Local

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  2. chriscross

    chriscross One of Us Ski Pass: Gold

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  3. Fozzie Bear

    Fozzie Bear One of Us Ski Pass: Gold

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    The snow sports equipment market has been going down for years. Mainly for two factors. One is the little renewal of new skiers . On the other hand, the boom in the ski rental market , which means that private sales have been reduced.

    To all this is added this year, a global pandemic that has caused the sale of skis to drop by -25% overall. And also with the uncertainty of what will happen this next season. With all this, the French company has had no choice but to start doing numbers and restructuring.

    Furthermore, competition between brands is intensifying more and more as markets shrink and competitiveness becomes a determining criterion. The Groupe Rossignol emphasizes that although the majority have chosen to produce this material in lower cost countries in order to remain competitive, they have preferred to continue investing in their factories in France, Spain and Italy.

    Thus, against all odds, and despite the fact that the French in cases like this tend to retreat to their own countries, Rossignol bets on its factory in Spain. A logical move if one takes into account that of its production plants, it is the largest and with the greatest capacity to increase volume. Thus, as the company itself has announced, the Artés plant becomes the main axis of its hard material.

    However, the brand warns that France is Rossignol's historic market and there is the heart of the Group's industrial system. In this area it invests an average of 5 million euros, in particular in the ski manufacturing plant of the Rossignol and Dynastar brands located in Sallanches (Haute-Savoie), in the heart of the Alps. Dynastar skis and Junior skis are mainly worked there. Also small series as well as the development of other activities.

    Launched in a strategy to transform its activities to play a leading role in the mountains and consolidate its position as a major global player in skis with its Rossignol and Dynastar brands, the Group has also developed a clothing activity with the Rossignol brand, which is experiencing strong growth and allows a better balance of sales between hard material and textile. It is also committed to its cycling activities and new service activities for resorts and communities ( Outdoor Experiences ) to meet the expectations of mountain lovers throughout the year.

    At the same time, management presented staff representatives with an important program to reduce expenses and fixed costs.(trips and trips, exhibitions, exhibitions, etc.), which represents most of the planned savings plan. Rossignol also intends to optimize operating costs for certain functions at the Group's headquarters in Saint-Jean-de-Moirans (Isère) and at its Saint-Etienne-de-Saint-Geoirs site.

    The downside is the 92 jobs lost at its French headquarters: 61 for the Sallanches manufacturing plant; 24 at the Saint-Jean-de-Moirans headquarters and 7 at Saint-Etienne-de-Saint -Geoirs. Although on the other hand another 15 jobs are created for other service projects.

    The Rossignol Group, which employs 1,500 peopleWorldwide, 750 of them in France, it generates 80% of its turnover from exports. In addition to Rossignol, it owns the Dynastar, Lange, Look and Kerma brands. This past August, Raidlight and Vertical were released. Brands bought in 2016 from Benoît Laval. And who just sold them to. Since 2013, Rossignol has been majority owned by the Scandinavian investment fund Altor.
     
    Chaeron and Jonathan_P like this.