While folks who are local to Tahoe know about the Palisades area at the former Squaw Valley, the word has a completely different association for people who lives anywhere near New York City. There are majestic cliffs just north of NYC on the west side of the Hudson River called just "The Palisades." It's been on maps since the 16th century. The Palisades Parkway is a highway that's been around since I was a kid. It goes north into a great park called Bear Mountain Park.
Alterra wants people to think of Warren Miller films when they hear "Palisades Tahoe."