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Statistics on # of children that ski?

Discussion in 'Snow Talk' started by TWRO, Nov 26, 2019.

  1. TWRO

    TWRO First Runs

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    Hi, I am working on an idea to help kids get into skiing, but struggling to find any statistics for how many children ski currently (in Australia).

    I have found figures for "Total skier days" (a skier day is one person purchasing a lift ticket for one day’s skiing or snowboarding) which was 2.4m in 2018.

    My question is, how many of these skier days were children?

    Any reference stat would be helpful (e.g. "Mt Buller has 25% children and 75% adult skiers") - I have tried annual reports but without success.

    In the absence of hard facts, educated guesses and opinions welcome!

    Thanks for any help
     
  2. teckel

    teckel Pool Room Ski Pass: Gold

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    Maybe ask the lift companies? They would know how many adult tickets vs how many child tickets they sold.
     
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  3. Telemark Phat

    Telemark Phat Pass the butter Ski Pass: Gold

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    Talk to Interschools and SSA. I've not seen anyone else make days stats on kids skiing in Australia available.
     
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  4. Nozawaman

    Nozawaman A Local

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    You're not going to get the kids to ski without the parents ??????
     
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  5. iagreewithhim

    iagreewithhim One of Us Ski Pass: Silver

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    I've got two to add to the list. I started taking mine when they were five years old. I worked hard at getting them addicted, so that I'd "have to" take them. Now they're 22 and 18 and I'm still paying for the little buggers to ski every year!
     
  6. chicski

    chicski A Local Ski Pass: Gold

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    Sounds familiar LOL
     
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  7. Astro666

    Astro666 One of Us

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    Why is AIMIA interested in getting kids skiing ? Interest between The Australian Digital Industry and stats of kids skiing would be for other motives, surely ?
     
  8. TWRO

    TWRO First Runs

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    Hi @Astro666 - I agree, I don't think AIMIA is interested in kids skiing whatsoever!
    This question doesn't have anything to do with AIMIA, and in fact I also haven't been involved in AIMIA for several years.
    I'm looking for information because it relates to a new business idea, which I hope would encourage more kids to ski more often.
     
  9. Astro666

    Astro666 One of Us

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    Hi mate. I see you are interested in skiing. Just digital marketing and requesting kids stats rings alarm bells.

    Best of luck with the venture. :thumbs:
     
  10. Stratus

    Stratus A Local

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    Just have a coffee at the bottom of a few lifts and count a sample.
     
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  11. Chaeron

    Chaeron One of Us Ski Pass: Gold

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    You could start with a rough estimate- that would give you enough in terms of market sizing.

    Anecdotally one could go with 35% of visitors being children.
     
  12. crackson

    crackson A Local Ski Pass: Gold

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    Never met an adult snowboarder yet.
     
  13. Telemark Phat

    Telemark Phat Pass the butter Ski Pass: Gold

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    Greys on trays.
     
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  14. LMB

    LMB Old but definitely not Crusty! Ski Pass: Gold

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    Oi!
     
  15. Kletterer

    Kletterer Thredbo Doughnut Tragic Moderator Ski Pass: Gold

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  16. Kletterer

    Kletterer Thredbo Doughnut Tragic Moderator Ski Pass: Gold

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    Funky mama bear will never go grey.
     
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  17. LMB

    LMB Old but definitely not Crusty! Ski Pass: Gold

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    You better believe it.
    Not as long as I have access to a hairdresser! :p

    Not sure why but I read the OP as wanting to get stats on kids “at risk” to get them into skiing.
    It’s all very curious (strange?)
     
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  18. crackson

    crackson A Local Ski Pass: Gold

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    Online interactive ski club for kids?

    Kids?

    Hillsong?
     
  19. crackson

    crackson A Local Ski Pass: Gold

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    Shouldn't data mining kids be illegal unless you're a banker.
     
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  20. snowgum

    snowgum One of Us Ski Pass: Gold

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    Howdy.
    I assume you've either asked the resorts/ lift cos. and they've said no or prefer to keep them out of it for now?

    You could try looking up North American data - their skier rate would have to Be at least 10 times the Aussie rate plus there's also the huge population. That's potentially a lot of info?
     
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  21. currawong

    currawong Old but not so Crusty Ski Pass: Gold

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    In vic the resorts (not lifts) are managed by gov bodies. They report publicly on lots of aspects. don't know if that includes any child stats. If not, you may still be able to request some.
     
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  22. kaegee

    kaegee One of Us Ski Pass: Gold

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    Ask Aldi :rolleyes:
     
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  23. Majikthise

    Majikthise Sage Moderator Ski Pass: Gold

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    You could look at the barriers to getting kids skiing, and work it from there.
    Cost would be a big influence.
    For us it was
    1) travel time in car.
    2) not enough of their peers doing it.. or worse the wrong kids doing it.
     
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  24. Wally

    Wally One of Us Ski Pass: Gold Ski Pass: Silver

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    North East Victoria Tourism is undertaking an extensive investigation/project involving Falls/Hotham/Buller. Both the ski lift company(s) and RMB are working with them. Some of the initial data coming out is mind boggling...
     
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  25. Chaeron

    Chaeron One of Us Ski Pass: Gold

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    For me the biggest data gap is this: public reporting picks up visitor days, and visitor stays, but not number of unique and repeat visitors- the lift companies have visibility of this though...
     
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  26. Chaeron

    Chaeron One of Us Ski Pass: Gold

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  27. CarveMan

    CarveMan Pool Room Ski Pass: Gold

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    I think this is where you're going to find the deepest demographic data, RMB data on it's own doesn't really capture ages, just numbers through the gate so you need the privately held data of the lift companies to complete the picture.
     
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  28. Wally

    Wally One of Us Ski Pass: Gold Ski Pass: Silver

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    The Lift Co(s) have so much more Intel and data compared to the RMBs. The head of NE tourism is rumoured to be the new CEO of the RMB at Hotham... Wonder what involvement, if any Vail is having in this saga?
     
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  29. CarveMan

    CarveMan Pool Room Ski Pass: Gold

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    Not sure if it's rumoured any more, pretty sure she has the job.
     
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  30. Zimbooo

    Zimbooo One of Us

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    Old data (from before last season) may be greatly different after the Epic Pass also went Victorian?
     
  31. CarveMan

    CarveMan Pool Room Ski Pass: Gold

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    Not necessarily, Falls and Hotham had a robust electronic ticketing system prior to the Vail takeover so their numbers would be pretty comprehensive.
     
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  32. Zimbooo

    Zimbooo One of Us

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    But I wonder how accurate, when Vail may have their own reasons for their numbers?
     
  33. crackson

    crackson A Local Ski Pass: Gold

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    2% of poor kids in Aus ski.

    98% of rich kids ski.

    Census the rest.
     
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  34. chicski

    chicski A Local Ski Pass: Gold

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    My kids weren’t rich. They skied.
     
  35. Chaeron

    Chaeron One of Us Ski Pass: Gold

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    The 2%....

    In Oz our large middle class complicates this a bit admittedly.

    To me the big story is in the in betweens - the continuum within the once every 3 seasons, and the 14 days plus per season plus everything along the range.
     
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  36. Billy_Buttons

    Billy_Buttons A Local Ski Pass: Gold

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    ....ask SCEGGS, SMGS and Jindabyne Central. LOL
     
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  37. chicski

    chicski A Local Ski Pass: Gold

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    And I’m not rich, because my kids skied ;)
     
    #37 chicski, Nov 27, 2019
    Last edited: Nov 28, 2019
  38. Chaeron

    Chaeron One of Us Ski Pass: Gold

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    The value of the ski industry to the region is huge! The spend around and below the mountain is significant- contrast Mansfield in peak season with Mansfield out of season for instance...
     
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  39. currawong

    currawong Old but not so Crusty Ski Pass: Gold

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    In mt beauty, skiing is school sport. The poorest family's usually won't be involved, but sometimes they are anyway.

    A kid we knew started looking for work in year 4 so she could ski. She used to do ironing so she could go skiing.

    The olympians here are mostly not from well off families - eg cox, costa, evans, bottomley, heberle, gray.

    Plenty of middle of the road families here pay for their kids to ski regularly. Vail getting rid of the locals' pass will put a dent in that but not kill it completely.
     
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  40. Chaeron

    Chaeron One of Us Ski Pass: Gold

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    I reckon there are strong grounds for state government grants to local schools programs in places like Mt Beauty/ Bright/ Myrtleford/Mansfield/Wang/Wodonga for skiing.!
     
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  41. Billy_Buttons

    Billy_Buttons A Local Ski Pass: Gold

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    ...more like bloody poor NOW, because your kids ski! ;)
     
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  42. chicski

    chicski A Local Ski Pass: Gold

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    Same same
     
  43. chicski

    chicski A Local Ski Pass: Gold

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    School sport in Jindy too. Perisher (not sure about Thredbo) offer cheaper programs for the schools. They had full day instruction for about $20 per kid. Most had season passes already but I think there were cheaper options there too. So Vail encourages school participation by lowering prices.
     
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  44. teckel

    teckel Pool Room Ski Pass: Gold

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    You'll probably find that ski hires do stuff for local kids too. eg; I hire out clothing to local kids for a fraction of the price to others. I don't think they should miss out if they're poor, especially when the schools go up 6 or 8 trips per winter. (The schools have agreements with the mountain or another ski hire for the bulk hire of skis)
     
  45. currawong

    currawong Old but not so Crusty Ski Pass: Gold

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    iirc the high school here has its own xc gear. not sure about downhill gear or what the primary schools do.
     
  46. snowgum

    snowgum One of Us Ski Pass: Gold

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    My 2 cents:
    Here in & around the City of Glen Eira, Inner-mid SE Melbourne, it seems around 1/4 to half the population of a nearby private primary school ski - and many participate in their race squad program. (Good luck to them!)

    In contrast at our son's local govt primary (and not a poor area!) barely 1-2 of my sons' classmates 'go to the snow'. - never mind skiing!

    I'd love to see some govt. assistance to give a leg up to keen public. Schoolers - there'd have to be some talent in greater suburbia. But in Oz, govts generally don't like to be seen encouraging 'elitist' sports. So local footy, cricket, soccer and netball clubs get drift fed - I understand. Not a lot. Swimming and Atheletics appear to do ok.

    It's a shame, with the costs of skiing, 70 % SE Oz kids will never really get a chance to discover skiing until they've got a full time job. Perhaps not even then. Pretty sad for a supposedly egalitarian country.

    ... But I drift! (Sorry!)
     
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  47. Chaeron

    Chaeron One of Us Ski Pass: Gold

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    Some years back (maybe 2013/4) there was a State Government program in Vic that let year sixes (I think) have free lift pass access for a day or two...
     
  48. snowgum

    snowgum One of Us Ski Pass: Gold

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    I think I remember that one. Not a bad idea if its co-supported from lift companies.

    The fiscal conservatives would dislike - perhaps thats another reason to like it! ( ;-)
     
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  49. chicski

    chicski A Local Ski Pass: Gold

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    Kids will generally learn to ski because their parents do. I learned in my 20’s, none of my family skied. I bought my first horse in my late teens, we lived in suburbia, my family had never had horses. I did learn to sail though, my dad had a boat. It’s what you grow up with.

    The exception would be schools local to mountains, such as a Jindy. Most kids ski, though many parents don’t.

    I don’t see it as sad or disadvantaged.
     
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  50. Chaeron

    Chaeron One of Us Ski Pass: Gold

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    If you don’t know what you’re missing you’re not missing it - the classical difference between needs and wants.... Four Yorkshiremen anyone?